opinion

Why It's Time for Adult Retail to Embrace AI

Why It's Time for Adult Retail to Embrace AI

In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by hand. If you wanted a report, you dug through paper files and crunched numbers on a calculator. It was tedious, but it was all we knew.

Then I moved to another company. They had one computer, shoved in the back office. At first, it didn’t affect me. Some guy came in after hours, entered contracts and printed reports. But I was curious. I knew this was going to change everything. So after I clocked out, I stayed to watch what he was doing. I asked questions. I learned how it worked.

AI tools can help you stock less junk and more of what sells, using sales data to schedule smarter, retain great employees and more — without needing a degree in computer science.

A few months later, they rolled out computers at every desk. While everyone else was intimidated by the change, I was already fluent. I trained my coworkers, got promoted and realized something important: The people who lean into new tools early don’t just survive transitions — they lead them.

Today, we’re facing that same moment again. This time, the new tool is artificial intelligence.

What AI Really Is, and What It’s Not

There’s a lot of anxiety around AI replacing jobs — and in some industries, that may be partly true. But in most cases, and especially in retail, AI is not here to replace people. It’s here to replace repetitive tasks, guesswork and inefficiency. Think of it like a power tool: It doesn’t build the house for you, but it sure makes the work easier and faster.

Here are some things AI can do:

  • Spot patterns in your POS data that you might never detect on your own.
  • Forecast what SKUs are about to take off, or crash.
  • Flag theft and shrinkage without hours of video review.
  • Automate your payroll and employee schedules based on real traffic.
  • Scan and categorize your vendor invoices — while you sleep.
  • Flag dead inventory.
  • Write job descriptions.

In other words, AI is the office computer of the 2020s.

The Pleasure Industry Is Ripe for AI

Adult retail has always been a balancing act. We serve a diverse, curious customer base. We juggle thousands of SKUs across categories, from wellness and fashion to tech and novelty. Our products are high-margin but high-turnover. And we deal with sensitive topics that require trust, personalization and discretion.

AI can support all of that — if we let it

Just like that old rental car office, many stores are still using outdated methods: gut instinct for ordering, spreadsheets for scheduling, and hours of manual entry for accounting. It works, but it’s slow and error-prone. It holds back growth.

Your Most Valuable Tech Skill: Curiosity

You don’t need a tech background to benefit from AI. All you need is curiosity. That’s it. You don’t have to understand how AI works, just like you don’t need to know binary code to operate a laptop. If you can upload a spreadsheet, review a dashboard and ask a good question, you’re already 90% of the way there.

Plus, the tools are getting easier and easier to use. Many of them integrate with platforms you know, like Lightspeed, Shopify, QuickBooks, iSolved, etc. Some work right out of the box. Others are like digital coworkers, quietly doing tasks you didn’t even realize were slowing you down.

When I say AI can transform adult retail operations, I don’t mean it will turn everything upside down. I mean it will help you accomplish the tasks you already do in ways that are faster, smarter and less stressful. AI tools can help you stock less junk and more of what sells, using sales data to schedule smarter, retain great employees and more — without needing a degree in computer science.

The Future Is Now

AI is no longer a futuristic concept; it’s already here. If you’re still on the fence, I invite you to think back to when email felt like a novelty, or when using a touchscreen cash register seemed “too complicated.” Change always feels daunting… until it becomes normal.

The AI wave is moving even faster. The sooner we hop on, the more we get to shape how it serves us. Ask the questions. Explore the tools. This is your chance to be the person who knows how to use the computer before it hits every desk.

Remember: AI won’t take your job… but someone good at using AI just might.

Zondre Watson is the general manager of technology and analytics for adult retail chain Ero-Tech. With a background in finance, chocolate and controlled chaos, he blends retail know-how with AI tools to keep 17,000 products moving smoothly.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What Retailers Gain by Partnering With Family-Run Brands

In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes far beyond pricing and product margins.

Briana Watkins ·
opinion

How the 'Back Massager' Vibrator Became the World's Most Versatile Sex Toy

Wand vibrators are once again having a pop culture moment. Recently, Harry Styles expanded his lifestyle brand, Pleasing, by introducing a “Pleasing Yourself” double-sided wand vibrator developed in collaboration with sex educator Zoë Ligon.

Naima Karp ·
opinion

Strategic Retail Buying in a Shifting Pleasure Economy

Retail buying has never been a static job, but recent volatility in pricing, caused by shifting tariffs, global import costs and freight variations, has demanded a new level of agility for adult industry buyers and managers. As business expenses rise, so does the pressure to optimize the return on every product.

Rin Musick ·
profile

WIA Profile: Cynthia Wielgosz Elliott

The past year has been a challenging one for the team at premier lubricant manufacturer Sliquid. Late in 2024, company co-founder Dean Elliott passed away after battling cancer, though he managed to flash his wide, signature grin until the very end.

Women in Adult ·
opinion

Michigan's Intimate Ideas Offers Playful Retail Setting for Wide Range of Shoppers

Jerry Manis, the regional manager of Intimate Ideas’ Michigan stores, never planned on working in adult retail — but he says it’s turned out to be a surprisingly rewarding gig.

Quinton Bellamie ·
opinion

Kraig McGee Blends Family Values, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
Show More